Matt Burton-Johnson

Conversion Copywriter & Webinar Funnel Strategist

I build funnels for coaches and course creators who are done being the bottleneck in their own business—using customer research and technical implementation so it's completely off your plate.

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Work

I don't use templates. Every funnel starts with customer research—interviews with your buyers to understand what actually makes them click "yes."Then I build the complete system: sales page, webinar content, email sequences, and technical implementation. You get a live, working funnel—not mockups that need a developer.If the funnel isn't hitting your numbers, we iterate until it does. You wanted relief, not another project to manage.

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About

I'm the person who actually enjoys customer research interviews. Who gets excited about A/B testing email subject lines. Who reads conversion optimization case studies for fun.I spent 10 years at PwC—first in tax consulting (advising on financial strategy), then in frontend development (building React applications). That decade taught me how enterprise buyers make decisions and how to build clean, fast-loading technical systems.But I wanted work that combined strategy, implementation, AND measurable outcomes. So I left to build evergreen funnels for coaches and course creators.This unusual background means I can:- Interview your customers and extract genuine insights
- Write copy in their actual language (not AI-generated marketing speak)
- Build and implement everything myself, and
- Optimize relentlessly until it hits your numbersI live in Hertfordshire with my wife, son, and dog. I'm unreasonably passionate about well-researched copy, clean code, and coffee that costs more than it should.

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